According to the Unified District Information System for Education (UDISE+) report for 2021-22, there are 14,89,115 schools in India, including primary, secondary, and senior secondary levels. These schools teach 26,52,35,830 students. Some of these schools receive high student enrollment due to their reputation, years of establishment, significant school results, marketing strategies, etc.
However, many schools struggle to retain and attract parents and students. During the admission period, it becomes challenging for school leaders and administrators to achieve satisfactory enrollment numbers. If you’re also a school administrator, leader, or admissions in charge and want to know how to increase admission in school. This blog is for you
In this blog, you will:
- Learn how to improve the quality of education to attract more students.
- Get tips on modifying school infrastructure to increase enrollment.
- Know strategies to market your school to reach potential students & parents.
- Get PR Ideas for school promotion.
Improve the Quality of Education to Attract More Students
When it comes to education, what matters to parents and students is the quality of education being delivered. Improving the quality of education is one of the best ways to increase admission in schools.
Schools must assure parents that their children are in the right place. Here, kids will receive proper education, guidance, and experience that will build their careers in the right direction. School leaders can implement several transformations in schools to enhance the quality of education, including:
1. Balancing the Student-Teacher Ratio
Balancing the student-teacher ratio facilitates individual attention and support, effective classroom management, and collaborative learning in school. The appropriate teacher-student ratio significantly influences a school’s education quality.
According to UDISE+, in Indian schools, the student-teacher ratio is:
- 26:1 for primary
- 19:1 for upper primary
- 17:1 for secondary
- 27:1 for higher secondary
Schools can choose to have a low student-teacher ratio to provide education in a better way.
2. Practical Classes in Course Curriculum
Only learning through textual content can’t prepare your students for real-world opportunities. Ensure that your students understand each concept through practical experience by adding practical classes into the course curriculum.
Combining practical knowledge with theoretical concepts encourages a self-learning approach among students, enhances knowledge retention, and creates an engaging learning environment for every student. With technological advancements, you can also conduct practical classes using online resources.
For instance, using a smart board, you can show how light passes through a prism and separates into seven colours.
3. Collaborative Learning in Classroom
Collaborative learning is a process in which students engage in activities or task-completion processes together. Through a cooperative learning approach, students understand each other’s perspectives and develop thinking abilities, teamwork, and public speaking skills.
In classroom settings, teachers can promote collaborative learning by encouraging group discussion, group projects, and learning through assessments and group games. They can also have students perform activities on board to facilitate collaborative learning.
4. Audio-Visual Classes 
The teaching methodology has transformed over the past few decades. Now, the teaching and learning process utilises a 360°approach. Along with textbooks, teaching also involves using videos, images, audio, and real-time examples.
The audio-visual classroom increases the attention span of pupils, which results in the quality delivery of education. Schools can consider installing intelligent interactive smartboards to provide audio-visual classes.
5. Special Skill Development Courses and Extracurricular Activity
An exemplary education facility continues beyond physics, maths, chemistry, language, and other mainstream subjects; it includes music, singing, dancing, swimming, debates, poetry, competitions, sports, and much more.
In your school, create a positive environment that encourages these talents. Conduct special periods for such extracurricular activities, so your school’s students can excel in every field they choose.
Modify School Infrastructure to Increase Enrollment
The school infrastructure plays a crucial role in increasing the admissions in schools. It is because it influences the perception of a school’s educational quality in the eyes of parents and students. Parents take care of – how the building looks, the facilities their children will receive and more. Therefore, it’s crucial for schools to improve their infrastructure. To do this, schools can
1. Build Enriched Libraries & Labs
Every parent, student, and even teacher desires library and lab facilities in the school. A library, enriched with good books, digital PDFs, case studies, and learning videos supports student’s self-learning. Moreover, the lab must be equipped with significant equipment for experiments.
2. Transform Existing Classroom into Smart Classroom
Transforming your existing classroom into a smarter one can completely change the scenario of your school. With intelligent classrooms, your students will benefit from engaging, collaborative and audio-visual learning.
The smart classroom will also simplify the teaching process by allowing educators to utilise various online resources. You can install smart classroom equipment in the school, like intelligent interactive panels, digital podiums, digital notebooks, etc.
3. Maintain School Hygiene
A school is a place where students learn not only from textbooks but also acquire crucial life skills. They become aware of cleanliness, pollution, and more. Better school hygiene also keeps students healthy and safe.
Schools can install dustbins in all classes to maintain hygiene, construct modern toilets, and install napkin pad vending machines. Schools can also consider building a modern auditorium, indoor sports room, playground, canteen, etc., to modernise the school’s infrastructure.
Market Your School and Reach to Potential Students & Parents
Now, if your school is prepared to welcome the new students, it’s time to market your school. Marketing is essential to reach potential parents, students and stakeholders. Schools can market in two ways- digital marketing and traditional marketing.
However, before marketing, first identify your School’s USP (Unique Selling Proposition)to attract your target market. There can be several USPs for Schools. Such as:
- Modern Infrastructure
- Smart Classroom
- Top Faculties
- Awards & Recognition
- Successful Alumni
- High Scores of Students in Competitive Exams
- School type- CBSE, ICSE, StateBoard, etc.
- Sports Ground, Swimming Pool, etc.
- Modern Equipments
- State-of-the-Art Library
- Interactive and Engaging Learning
- Discount on Admission
- Free Study Materials
- And more
Identify what makes your school different from others. Afterwards, get into marketing and promote these unique aspects.
1. Digital Marketing for Schools
Digital marketing in another effective way to increase admissions in schools. In the digital world, where everyone is connected to the internet, schools can’t afford to be left behind. Schools need to establish an online presence.
With the help of digital marketing, schools can build an online portfolio for themselves. An online presence can potentially increase the school visibility rate, ultimately boosting admissions. Digital marketing for schools involves:
#1. Building a Website
A website for schools establishes its authority. The website must contain compelling information, design, and images. Through the website, schools can share information regarding admission openings, exams, events, etc.
#2. Create Google My Profile for the School
Google My Profile is a tool for local businesses to list themselves for local searchers. On Google My Profile, Schools can create accounts and appear on the search engine results page(SERP) for local audiences.
#3. Practice Search Engine Optimisation
Search engine optimisation, or SEO, is a practice to receive organic leads and traffic to the website. With SEO practices, schools can reach their target audience, including potential teachers, students, and parents. School leaders need to create a user-friendly website for SEO activities. Moreover, they must share timely information and upload blogs to the website.
#4. Create and Maintain Social Media Accounts
Social presence has become crucial for everyone and every business. Social networks like YouTube, Instagram, Facebook, Linkedin, etc., are essential for maintaining an online reputation. However, just creating the profile doesn’t help you. You will need to share content regularly. Some ideas to share on School social media accounts include:
- Capturing students during extracurricular activities like dancing, singing, sports, etc.
- Making a reel on how students are leveraging technology for learning.
- Documenting students doing activities on a smart board.
- Picturing students receiving awards, recognition, report cards, etc.
- Sharing glimpses of parent-teacher meetings, annual functions, etc.
#5. Take Help of Online Ads for School Admission
One of the best ways to receive instant results from digital marketing is through online advertisements. You can advertise about school admission openings through:
- Search Engine Marketing (SEM)
- Google advertisements
- Facebook advertisements
- Instagram advertisements
On these platforms, you can advertise with reels, videos, images, and carousels by highlighting the unique things about your school. For instance, look at this mock advertisement for a school.
2. Traditional Advertising for Schools
Digital marketing will indeed help you a lot, but you’ll be required to engage in on-the-ground efforts to increase school admissions. Traditional advertising methods play a pivotal role in increasing the number of admissions in schools. Some conventional marketing ideas for school admission include:
#1. Hoardings/Banners
Schools can install hoardings and banners in crowded places within the city or village. A hoarding can showcase one of the top USPs of the school that has the potential to capture people’s attention.
#2. Pamphlets Distribution
Pamphlet distribution is another effective practice. You can set up a booth in a crowded place and distribute pamphlets to visitors. The pamphlets could include discounts, information related to the school, modern classrooms, etc.
#3. School Admission Advertisements in Local Newspapers
Local newspaper ads are another excellent way to advertise in your locality. You can coordinate with the most popular newspaper in your city for advertisements.
#4. Use Radio Advertising
People often listen to the radio during their leisure time or while in traffic. Tapping them during that time can be a great marketing strategy. Specific radio channels are available for each city well-suited for school advertisements.
#5. Benefits of Wall Painting and Street Art
Wall painting and street art might be among the oldest forms of advertisement, but they are still effective. Street art and wall painting have the potential to capture attention.
PR Activities for School Promotion
Mouth publicity is indeed the best publicity to increase admission in schools. Imagine parents and students are referring your school to their friends and family. Mouth publicity is achievable by offering world-class facilities, quality education, and engaging in various activities like involvement in CSR and public relations (PR) activities. PR activities for school admission may include:
#1. Free Admission Counselling
Organising free admission counselling can attract several potential parents and students to your school for admission. You can meet them, learn about their requirements, improve the school, and do more such initiatives to increase the admission rate.
#2. Scholarships to Needy Students
Along with counselling, you can also offer scholarships for some needy students. The scholarship can be based on a particular test your school organises, their academic scores, financial need, etc.
#3. Discounts on Admission for Brilliant Students
You can also offer discounts on admission fees, annual fees, etc., with a first-come-first-serve strategy to students with good academic scores.
In addition, you can also distribute books, open small classes in slum areas of the city, and strive to bring positive change to the education system. Engaging in these things will allow you to be featured in the news, and people will talk about it and recognise your efforts for bringing positivity to society. That might result in a high admission rate in your school.
How Does Senses Electronics Help Schools in Increasing Admission?
Senses Electronics helps schools modernise classrooms with intelligent interactive panels and increase admissions in schools. The Senses smart panel is an advanced version of the blackboard, whiteboard, digital board, and projectors.
It’s an electronic device similar to your PC but in a larger size suitable for your classroom. It features AI capabilities, a 3-D library, an inbuilt audio system, expandable storage, and more. With this intelligent board, teachers can conduct:
- Enriched audio-visual classrooms by combining content from the cloud, traditional textbooks, video, audio, and images.
- Collaborative classes by encouraging students to learn through video games, online assessments, and other methods.
- Experimental classes by allowing teachers to leverage both paid and free simulations, practical videos, etc.
- AI-enabled intelligent courses for the students.
These Senses interactive panels’ features, tools and use cases not only increase the school’s education quality but also help attract parents and students in numerous ways. With Senseboard, You can promote your school as:
- A smart school
- A high-tech school
- AI-equipped classes
- An improved education facility
- Engaging and interactive classroom sessions
- A school that supports a tech-driven future
- And many more ways
Using the Senses interactive panel for your school can be a USP on which you can promote admission for your school. Want to learn about the Senses interactive board in detail? You can schedule a personalised demonstration of the board with us.
Alternatively, watch the video below demonstrating the Senses intelligent interactive panel.
Conclusion
Schools can increase their admission rate by improving the quality of education, building modern infrastructure and classrooms, and marketing through online and traditional mediums.
In this modern era, parents and students prefer technologically advanced schools that assure them their children are in a place where they will learn and grow with a 360-degree approach. Schools can consider installing modern equipment like Senses intelligent interactive panels to increase admission. Moreover, they can also engage in PR activities, advertising for school admission and digital marketing.
FAQs Related to How to Increase Admission in School
- How do you attract students for admission?
In this tech- and AI-driven world, smart classrooms, advanced learning opportunities, and quality education delivery have become the standard to shortlist schools for admission. You can take the help of digital marketing and school admission advertisements to highlight these features of your school and attract parents and students.
- What steps are taken to increase admission to primary school?
Some significant steps to take to increase admission in primary schools are:
- Promote interactive learning
- Build an engaging website and update it for admission
- Share information about admission open through local newspaper or radio advertisements
- Update social media accounts and share content over it
- Run digital ads on search engines and social media platforms to reach targeted parents
- Conduct a session to answer the query of parents
- Enhance the school infrastructure for kids
- How can we increase the enrollment of students in school?
Yes, we can increase the enrollment of students in school by:
- Improving the quality of education
- Modifying the school infrastructure to increase enrollment.
- Advertising for school admission- online and through traditional mediums.
- Organising free admission counselling.
- Providing scholarships to needy students
- Discounts on admission fee.
